Manager, Email Engagement

Location

Ottawa, ON

Reports to

Director, Email Engagement

Summary

The Liberal Party of Canada is seeking a Manager, Email Engagement for an opportunity to join a dedicated team of staff to support Justin Trudeau and the Liberal team.

As the Manager, Email Engagement on Justin Trudeau’s team, you’ll be joining the top political digital marketing teams in the country, telling stories from across Canada, sharing information about the Liberal Party to our supporters, growing grassroots fundraising support, and offering new and interesting ways for Canadians to engage with the Liberal Party online. You’ll be at the forefront of leading our work to keep Canada moving forward!

You’ll be maintaining the party’s voice across various types of marketing content including emails, web copy and SMS messages. You’ll be testing content to determine what works best, and you’ll be analyzing results to form data-driven insights to build future engagement and fundraising campaigns.

From conception to deployment, you’re bringing your leadership and experience to the team as the lead writer, architect, and inspector for LPC email and SMS campaigns. You’ll produce top-notch content while working on the cutting edge of digital political engagement and grassroots fundraising.

We are looking for someone who cares about the work we do and who is a great fit for our culture and team. If you want to work in a dynamic and fast-paced environment, take part in empowering Canadians to engage in the democratic process, and play an active role in promoting Liberal values, then we want to hear from you!

What we are looking for

  • Adaptability
  • Attention to Detail
  • Communication
  • Cooperation
  • Cultural Sensitivity
  • Innovative
  • Organization
  • Professionalism
  • Teamwork
  • Time Management

What you’ll be doing

  • Manage the email content calendar to meet communications objectives and reach fundraising targets.
  • Maintain email lists and develop segmentation plans to ensure the message is reaching the right people at the right time.
  • Create digitally-engaging marketing copy for fundraising and communications campaigns that drive supporters to a call to action (donation campaigns, mobilization, petitions, and more).
  • Tell the story of our movement, our government’s progress, and the work of Liberal teams across the country in a personable and creative way. You must be able to frequently adapt your writing style to the organization’s voice and message.
  • Execute your ideas from start to finish using the latest digital marketing tools and coding emails using HTML and CSS templates to build and edit campaigns.
  • Build and optimize single-send emails, text messages, as well as marketing automation/journeys.
  • Diligently review and test content to meet the Party’s digital communications standards.
  • Lead campaign tracking, reporting and analysis, and adapt engagement strategies as required, using CRM and analytics tools to make data-driven decisions to optimize future campaigns.
  • Oversee production of other types of digital content including landing pages, donate pages, SMS campaigns, and blog posts relating to email campaigns.
  • Work with teams across the organization to support email needs for multi-stakeholder engagements.
  • Act as a contact for vendor relationship management.

You’ll need to have

  • 2+ years working in a fast-paced email marketing environment or related experience.
  • A passion for engaging millions of Canadians, supporting the Liberal Party of Canada and changing the country for the better.
  • Strong working knowledge of current events and Canadian politics.
  • Experience writing marketing communications copy and digital storytelling, ideally for email marketing and a deep understanding of what message reaches which people best at the right time. Past experience working with SMS campaigns is considered an asset.
  • A knack for the latest digital technology and tools ー you’re comfortable learning and using the marketing tools to execute big ideas from start to finish.
  • A keen attention to detail that zeroes in on accuracy and tests content to meet digital standards.
  • Familiarity working with HTML & CSS and the ability to work in both official languages are considered strong assets.
  • A collaborative mindset that’s eager to bring new ideas to the table ー you find inspiration in everything and you know how to execute your plans!
  • A curiosity and drive that seeks out the latest digital marketing trends and an understanding of what Canadians want to see in their inbox.
  • Experience with list management and campaign automation.
  • A strong sense of leadership, must excel at project management skills.

Your working conditions

  • Must be comfortable working in a fast paced, dynamic environment with shifting priorities and operational objectives
  • Must excel at building consensus in a multi-stakeholder team environment and managing competing priorities.
  • May be required to work unusual hours and periods at an accelerated pace (evenings and weekends).
  • The ability and willingness to work varied hours as needed, under deadline pressure, and to manage multiple complex projects.
  • Permanent, Full-Time Position

What we offer you

  • Health and dental benefits
  • Life and critical illness insurance
  • Short term and long term disability plan
  • Defined contribution pension plan
  • Maternity/Parental leave top-ups
  • Flexible schedule arrangements
  • Employee and family assistance program
  • Prime downtown location close to transit and shopping
  • Free Gym membership and shower facilities
  • Bike lockers

Deadline to Apply

July 8, 2022

Apply

The Liberal Party of Canada is committed to the values of equity, diversity, and inclusion. We strongly encourage applications from women, Indigenous Peoples, racialized people, LGBTQ2 people, people living with disabilities, and other equity-seeking groups. If you identify as a member of an equity-seeking group, you may choose to identify as such in your application.

If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact Sandra Colin at scolin@liberal.ca.

We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.

Should an offer of employment be presented to you, the offer will be conditional upon the candidates attesting to their fully vaccinated status for COVID-19 and providing proof of such vaccination. The Liberal Party of Canada is an equal opportunity employer and will consider all requests for accommodation based on a medical contraindication, religion or another prohibited ground for discrimination under the Canadian Human Rights Act. Should you require accommodation, please email hr-rh@liberal.ca.